Our Mission

We are on a mission to transform the way film production teams work together on set.

Our Story

We created SetHero for film producers who share our passion for both efficiency and excellence. For many of us, working in film production is about more than just churning out content… it’s about operating a set that is truly world-class.

In 2012, when our founder Luke started working as a 2nd Assistant Director on film productions, there were no tools to handle communicating schedules and updates to production teams. And sending PDFs and Excel files via massive email chains just was not cutting it. We felt a strong pull to make something different. And so we did. 

Today, SetHero is used by excellence-focused film productions around the world, from student shorts to high-budget features. We’ve been on this journey for several years now, but in many ways, we are still in the early days. The way we see it, doing right by our customers will never go out of style and we intend to be around for as long as filmmakers have stories to tell that the world needs to see.


First Beta Launched


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Countries we're serving

Our Vision

We’re creating a future where everything needed to do your job on a film set is never further away than your own pocket.


Core Value

We are obsessed with excellence

We are relentless in our pursuit of excellence. Every product we release is something we are proud to put our company name on. Our criteria for excellent software involves deep functionality, intuitive interfaces, stunning design, inscrutable security, and, most of all, unquestionable reliability. This thirst for excellence spills over into every area of our company, from customer support to corporate responsibility.


Core Value

We value people over process

We believe that a company is only as good as the people who comprise it. Our success is dependent upon the collective energy, intelligence, and contributions of all of our team members. We see our people as whole persons, where work and personal lives are intertwined together to form their life. As such, we go above and beyond to ensure that our team members are healthy and thriving in all areas of their life.


Core Value

We embrace discomfort

We can always improve. This means we are quick to try new things, fail, tweak, and learn. We are not afraid to set scary goals and envision futures that seem impossible. We fail quickly. We believe that it is only by continuing to lean into the discomfort of growth that we deserve the status of being an industry-leading company.

Wanna join our mission?

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